C.
Pay Per Lead (PPL)
The pay-per-lead type of affiliate
marketing is a variation of the PPS type and is often used by
insurance and finance companies and other companies who
depend on leads for their company to grow. In this method of affiliate
marketing, the affiliate is paid whenever the visitor he referred
to the merchant's site fills in an application form or any similar
form related to the business of the company. Commission for this
type of affiliate marketing is based on a fixed fee whose rates
approximate that of the fixed fee in the PPS type.
Aside from these three specific
types of affiliate marketing, a lot of other
affiliate marketing types exist. If the classification
is based on the depth of the affiliate network, it can be classified
as single-level, two-level, and multi-level affiliate marketing.
There is also another type of affiliate marketing that pays the
affiliate each time the customer he has referred purchases something
from the merchant's site.
D. Single-Level,
Two-Level, and Multi-Level Affiliate Marketing
These types of affiliate marketing
are based on the different level or levels in the affiliate network
by which payments are made. In a single-level affiliate marketing
program, the affiliates are only paid based
on the direct sales or traffic they have referred to the merchant.
All the previously mentioned affiliate marketing types (i.e. PPS,
PPL, and PPC) fall under the single-level classification.
In two-level affiliate marketing
programs, the affiliate is not only paid
for the direct traffic or sales that he refers to the merchant's
site, but also on every traffic or sales referred by various other
affiliates who joined the affiliate program through his
recommendation.
Multi-level, also know as Multi-level-Marketing
(MLM) works in a similar way as two-level marketing, although
the affiliate gets additional commission
for a larger number of affiliates in different levels in the affiliate
network under him. This is where great wealth has been
created on the internet. It is more expensive then most other
forms of Affiliate Marketing. But if you consider that it takes
the same amount of work to market a single item which will give
you a single commission, as it would to recruit someone into the
program under you. Then it is a area worth exploring if you are
serious about creating wealth through affiliate marketing
E. Residual
Income Affiliate Marketing
In residual income affiliate marketing,
the affiliate gets paid not only once for every customer he has
referred to the merchant's site. But, the affiliate is also paid
whenever the customer he has referred comes back to the site and
purchases another product. Commissions for this type of affiliate
marketing is based on either sales percentage commission or fixed
fee basis.
The different affiliate
marketing types work differently for merchants and affiliates
alike, each would generally have their own list of benefits. Which
method of affiliate marketing will work best for you? It is not
for us to say. Rather, it is for you to choose which type of affiliate
marketing program will suit your needs, characteristics and budget
best.
You could for example start off
with a simple PPC campaign and build up to the more lucrative
MLM type of affiliate marketing. Or you could put all you efforts
directly into MLM and build a solid business from the beginning.
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